Social Media Discourse Analysis

Utilizing social media platforms like Twitter, Facebook, YouTube, and Reddit, I have leveraged their diverse user communities to uncover various perspectives on a specific application. This approach goes beyond traditional stakeholder management analysis, enabling the identification of communities that may not have been previously recognized. By examining the interactions and information sharing among these interconnected communities, valuable insights can be gained to better understand user needs. Applying discourse analysis techniques, I have delved deeper into the discussions and conversations to not only identify obvious themes but also to capture the sentiments and emotions expressed by users. This comprehensive understanding of both positive and negative reactions to the services offered is instrumental in assessing the impact on service usage and making informed decisions accordingly.